Tonies Toy Fair Stand Films

Client: Tonies

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia London. The toy industry’s showcase welcomes more than 250 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

For the past two years I have made films for the toy brand Tonies for the event, which are looped on their stand for the duration of the shows. These films need to sell the idea of the brand and stand out from the crowd in order to entice potential buyers.