Pataks Makes Perfect Spice Paste TVC

Client: Pataks

Patak's has been the household staple of Indian cooking for generations. However, not everyone knows the authentic story behind the family's success. With a confident new brand platform, "Patak's makes perfect" BMB set out to draw a culinary line from past to present, bringing to life the family's century-long quest for perfection.

This film serves as an addition to the wider campaign, utilising a hand model to stand in for Anjali Pathak, to show the full process of cooking with the Pataks Spice Paste.

I worked on set with the director, helping select shots and putting together a rough edit that I then worked on through offline and online, including doing all necessary shot cleanup for final delivery.