Menabrea: Italian Alpine Birra

Client: Menabrea

Produced in collaboration with UK artist Paul Blow, eight illustrations convey the tradition, heritage and craft found at the heart of beer brand Menabrea, showcasing how the brand, founded in Biella in 1846, is the oldest active brewery in Italy.

The designs showcase Alpine backgrounds, boats on lakes and train journeys, all of which have a subtle outline bottle or cap of Menabrea hidden within the landscape, such as within the boat’s reflection on the lake, in the viaduct or the dining table.

As part of this campaign, two illustrations were chosen to be animated and used on digital billboards across the UK. These were animated in After Effects by myself using 3D and 2D techniques.